Thursday, May 22, 2025


Jack & Helen Frye shown in 1942 on their Deer Lick Ranch which adjoins Red Rock State Park (now as Cross Creek Ranch Estates)

The photo (left) of Jack and Helen was used in a Fortune magazine profile on Jack from 1945. The image was a Frye photo sent to Fortune to use with the article (similar) to previous post image which features Helen with her horse at the neighboring Smoke Trail Ranch (1960). Fortune Magazine features following caption:

"Jack and Helen Frye like best the life on their 22,000-acre ranch near Flagstaff, Arizona. With a weeping willow in the front yard, mauve cliffs in the background, and 1,200 cattle, the ranch reminds Frye of his Texas boyhood. When international routes are settled, Frye would like to take less active part in T.W.A., and spend more time at the ranch." First time ever I have seen in print that Frye indicated a desire to semi-retire from TWA. Please note 22,000 acre ranch was at Sunshine Arizona just north or Flagstaff. This image was taken at the Deerlick Ranch (now Cross Creek Ranch Estates)

Background information from the original indepth sedonalegendhelenfrye website (presently being redeveloped)

The Frye Deer-Lick main house (one of three on-site residences) seen below with a nearby small barn in 1945. On the right rear of the stone main house is what appears to be a white framed addition or perhaps the edge of the assistant ranch foreman's residence (long since demolished)

In mid-1941 Jack and Helen Frye bought a substantial amount of ranch property in Sedona Arizona. Jack Frye, long-time president and one of the original founders of Transcontinental & Western Air (Trans World Airlines or TWA), purchased the property for use as a working cattle ranch and TWA get-a-way. The property was also utilized throughout the years to entertain many Frye guests to include associates of Transcontinental & Western Air, Hollywood celebrities, and the "Who's Who" of our government. Helen named the first parcel of the new Frye property "Deer-Lick Ranch" and the second parcel "Smoke Trail Ranch". Eventually the Fryes sold a 120-acre parcel (per Helen Frye interview) which included the Deer-Lick Ranch buildings in 1947. This parcel was part of the original 320-acre Frye purchase from 1941. This 1947 sale (which did not close and record until 2-9-1948) was misleading; however, as Frye actually increased the size of his Sedona holdings rather than decreased them, Jack Frye merely shuffled his property a bit. The Deer Lick sale was in conjunction with other land trades and purchases. As an example of Frye National Forest Service land trades, I cite just a couple:

Initiated by Jack Frye February 20 1946

Initalized- November 6 1947 (110 acres)

Initiated by Jack Frye February 20 1946

Finalized- November 6 1948 (52.50 acres)

Initiated by Jack Frye 1950

Finalized- April 9 1952 (32.5 acres)

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